Resources for Agents:
Annuity lead scam
Annuity leads can earn you a great income over time. But it is very vital to watch out for the annuity lead scam. There are many factors, which need to be taken into account before making the final decision of buying an annuity lead.
It is very important to know the rules, definitions and the real scam or else you will end up being fooled easily over the internet. There are two types of leads, e.g. the raw lead and qualified lead. Raw leads are less expensive relative to qualified leads.
There are simply names of those persons who have never shown any kind of interest in annuities but their names are there because their demographics meet the standards of the target market. It is better to be aware of raw leads.
On the contrary, qualified or skilled leads are more sophisticated and decent. This is because these are those people who have shown their interest in the annuities by filling the form online. So it is better to work with qualified leads.
With annuity lead scams, you have to stay very alert and careful because there are providers who try to sell it multiple times. Once the lead fails with one salesperson, it is sold to another person.
It is better to buy a new lead every time. Another important thing in order to be safe from annuity lead scam is that you should buy leads, which have no return policy so that they do get sold again. These cover two important things, which are freshness and exclusivity. To have a better quality of leads, you must buy in small quantities from small companies.
There are many companies who hire non-professional and inexperience telemarketers who are given an hour to complete the payment for any lead. In such a case, the quality is mostly compromised.
Another tricky thing is if you are buying direct mail leads then you should not call for an appointment. The much better way is to use the drop-by system. This way there are more chances of you getting an appointment rather than by fixing it over a phone call.
To stay away from the annuity lead scam, you must always pay by a credit card and never by a cheque, should ask for references and should be able to make realistic decisions. The annuity lead source should just be a small part of your marketing approach but it should not be the only thing. You should possess knowledge of what you are exactly buying and should not put your complete trust on the agent.